Mixed messages and signs still read as Target

One thing that really drew my attention, was the fact that while Target does have a brand and an identity, it is not rigidly enforced within it's own walls. As can be seen in the signage below, all of these signs are totally different, and yet they all still feel like they belong in Target. I am sure the red has something to do with it, but the visual treatments are certainly all not a part of their core branding.

Obviously this wouldn't work very well outside of Target, for example in a print advertisement or a commercial, but it works incredibly well in their home. If people knew for certain what the TSA looked like before they ever set foot in an airport, then it wouldn't matter as much in the airport. I think the lack of clarity for users as to what the TSA is outside of it's natural environment, is what creates such unease and confusion inside the airport. What color defines the TSA? There are many questions that could be asked, but the point is, if the TSA created a strong presence outside of the airports by stronger identity and branding, it would create a more flexible and easily identifiable environment in the airport.

I think the main reason Target feels so open, warm, and friendly outside of it's own walls is because that is what they portray outside. I don't know much about the TSA outside of the airport, it's similar to America's reaction - "Palin who?"