Friday, October 17, 2008

Cameras in the sky are watching you!

One of the things that was sort of crazy to wrap my head around was the fact that Target is so open with their security. Before you even get into the store they tell you that you are being watched. When you get into the store, if in fact you do pay attention to the ceiling, you will notice a sea of cameras. I did not count, but I am guessing there were at least 50 to 60 cameras in the ceiling. Just look at all of the pictures on here and notice how many cameras there are. There is almost one in every picture, and shooting security cameras was not the intention. There could have been more that were less conspicuous, but good lord doesn't that seem like overkill and an environment that would make you feel uneasy?

No. It doesn't.

Why? I think one reason is due to Target not portraying themselves as rigid sticklers for security in their branding and identity. Obviously the TSA has different agendas and their sole purpose for being is security, but I think this points out one area the TSA could certainly improve upon. I am not asking for the TSA to become lax or loosen their security practices by any means, I am glad they are there protecting us. Perhaps they can simply change the way they portray themselves on the outside to be a little more customer friendly. The truth may be that Target is one of the most secure stores in the world and that they catch everyone trying to do something remotely sketchy in their stores, but no one is going to think that about Target because they don't tell people about it. What can the TSA do to smooth some of their sharper edges and become a little less intimidating on the outside, while still retaining the high level of security on the inside?





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