Wednesday, October 15, 2008

domokun have invaded target and my home!!

I was wondering why target would invite something as cool as domokun into it's brand, and then it dawned on me. Target is genius. This is a perfect example of how Target is reaching out to their consumers. As soon as Stefanie saw the domo everywhere, she was in super cute mode, and was instantly attracted to the area with the domos. This can be seen in the multiple images she captured, this is not all of them I assure you. Not only that but somehow a domo ended up at home with us, which is ridiculous. We went to Target to research and miraculously we took home a stuffed domo...

So this is genius, because Target is embracing pop culture, to sell their goods. How does this relate to the TSA? Well as was mentioned in our presentations at CVG, apparently the Las Vegas airport is using costumed pop icons to convey messages to travelers. Why do airports feel like a place that is static. When we were in CVG it felt like we were in a place where time stood still. Airports and the TSA should be dynamic and evolve with our culture and not feel like such relics.

I am not suggesting airports to fill up with domokuns, as cool as that would be, but they could certainly be filled with things that make people happy. Stef was borderline glowing. Why can't people feel this way in their airports?










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