brand study

After each one of us decided on a direction to take our mark, we decided to apply the mark to the existing TSA brand. Using four images that span across the current brand, we took our marks and applied them to see if they would fit into the current system and see if they felt appropriate or out of place. This also allows us to see how legible these marks are in certain situations and we can ask ourselves questions: Are they legible? Do the colors fit? How does this look in context?

Now that we have seen these marks in a pseudo-realistic environment we can make appropriate changes, and move on to the next step: extending the brand beyond the mark. We will start to define the brand by setting up style guidelines and creating rules that the branding should follow, we will also continue to explore how this brand interacts with other brands.

Below are the original images, followed by their edited counterparts with the rebranding.