Initial mark studies

After visiting the two Target stores and getting a good idea of what Target is visually, we began working on mark studies. This is the first round of marks that we have come up with. We are looking to create something modern, and at the same time open and friendly. We are tentatively thinking of a blue/cyan color for our identity. We feel that a cool color will make it more approachable and steer away from the security colors of the threat level chart. Moving forward we want to take what Target has done with it's mark, and then create a style guide. More things to come.